{
  "brand": "MyDogForever",
  "tagline": "Every Dog. Every Story.",
  "mission": "MyDogForever gives every dog a profile page that celebrates who they are — their story, personality, and the little things that make them one of a kind. When the time comes, that page becomes a forever memorial their whole community can visit. No pedigree required.",
  "living_profile_page": [
    "One profile photo",
    "Quick facts — breed, color, gotcha day, location, family",
    "Shelter and rescue recognition with website link",
    "Their story — how you found each other",
    "Personality and traits — special attributes, favorite activities, unique traits",
    "A digital or printable registration certificate",
    "Shareable profile link"
  ],
  "memorial_page": [
    "Everything from the living profile page, preserved",
    "Rainbow Bridge date and time with family",
    "Favorite memories section",
    "Life journey timeline — gotcha day to Rainbow Bridge",
    "Virtual candle tribute — friends and family can light a candle and leave a message",
    "Memorial certificate with Rainbow Bridge date badge",
    "Shareable memorial link"
  ],
  "rainbow_bridge_text": "They ran ahead. They're waiting. And somewhere, the sun is warm and the grass is soft and they are perfectly, completely happy.",
  "coming_soon": [
    "Milestone timeline",
    "Dog shows and community features",
    "Partner perks"
  ],
  "primary_cta": "Start Your Dog's Forever Page",
  "founding_member_line": "We're new. We're small. Come grow with us."
}